Logotype
The logotype is the cornerstone of our visual identity. This page covers how to use it correctly across every application.
Overview
Our logotype is the primary visual expression of the Securitas brand. It should be used consistently across every touchpoint to build recognition and trust.
Primary lockup
The primary lockup pairs the shield with the Securitas wordmark. Use it wherever space allows — it is the most recognisable form of our identity.
Secondary lockup
Use the stacked secondary lockup only where the primary lockup would fall below its minimum width — for example on narrow vertical signage.
Clear space
Always maintain adequate clear space around the logotype so it remains legible and uncluttered. The minimum clear space is equal to the height of the logotype's cap-height on all sides.
Do's and Don'ts
- Do use the approved logotype files without alteration.
- Do keep the logotype on approved brand backgrounds.
- Don't recolour, stretch, or rotate the logotype.
- Don't add effects, outlines, or drop shadows.